ANIMATED GRAPHICS
POSTER APPLICATION
Out There Alberta
With no budget to do paid advertising, Alberta’s historic sites and museums needed to do something to get summer travellers to stop and visit. With no money to boost posts, typical wasn’t going to cut it, so creative was focused on the odd facts (the hidden gems) of each site and museum and created quirky and fun creative pieces to make people, stop, look, share and visit. The mini campaign was considered a success and even earned media attention from Global TV in Edmonton.
Social organic campaign | illustration | art direction
